Get ready! Get set! Get started! And you’re off to follow a business plan and your hopes and dreams for building your company. It is Small Business Week and no matter what your age, starting a business is usually a daunting task. The Ottawa Board of Trade, a rallying force for small business success, provides…
Category: Focus on Business
What’s next after plastic?
At Farm Boy the other day, the woman in front of me was getting her purchases put into paper bags and the women behind me had brought along her own cloth bags. Now more than ever we are seeing conscious effort not to use on-time use plastic bags. But we have a long way to…
Connecting with your audience
You have written content for your web site. You have given your readers information on your product or service that will resonate with your readers– or perhaps not. In writing that perfect web content you have added terminology and usage that only the most advanced users would understand. Were those the users you wrote for?…
Web site content – are your employees connected?
Are you a one person company, with a web site that tells who you are and what you do? Or, are you a company website that shares not only what you do but indirectly what your employees behind the site are doing and how they will interact with your customers? Both sites want to share…
Have you really communicated?
With verbal and non-verbal exchanges in communication, it is easy to see how meaning can get lost. Wherever we go there is the written or the spoken word. But so often, particularly with the spoken word, one to another, we fail in our attempt to communicate our meaning. One time my hairdresser and I were…